4 p’s of marketing

Digital marketing is the practice of promoting products, services, or brands through online channels such as websites, social media, search engines, email, and mobile applications. It aims to reach targeted audiences, build brand awareness, generate leads, and drive sales by leveraging the power of the internet and digital devices. Unlike traditional marketing, digital marketing offers cost-effective campaigns, measurable results, precise targeting, and global reach, making it a vital tool for businesses in today’s competitive market. In the digital age, the traditional 4 P’s of marketing—Product, Price, Place, and Promotion—have evolved into the 7 P’s of digital marketing. Product refers to the goods or services offered online, focusing on features, quality, and differentiation. Price involves online pricing strategies such as discounts, subscriptions, or dynamic pricing models. Place is the digital distribution channel, including e-commerce websites, apps, and online marketplaces. Promotion covers all forms of online advertising, including social media campaigns, SEO, email marketing, and influencer collaborations. People represent both the target audience and the teams managing customer interactions. Process ensures a smooth and user-friendly online buying journey, often supported by automation. Physical Evidence includes digital proof such as customer reviews, testimonials, social proof, and website design, which build trust and credibility in the digital marketplace. Together, these elements form a comprehensive framework for creating effective digital marketing strategies.